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Here’s Why Social Media Will Eat The ‘Second Screen’ Industry | Business Insider
Here’s Why Social Media Will Eat The ‘Second Screen’ Industry | Business Insider. Second screen activities linked to social media are pretty popular People love using their phones and checking social...
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Social Media And The Second Screen – Business Insider
Social Media And The Second Screen – Business Insider. BII Second screen activities linked to social media are pretty popular People love using their phones and checking social media as they watch TV....
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TOK.tv | Second screen anatomy: what do audience really need?
TOK.tv | Second screen anatomy: what do audience really need?. FEBRUARY 13, 2014 SECOND SCREEN ANATOMY: WHAT DO AUDIENCE REALLY NEED? Is there a magic formula for Social TV? We know what really matters...
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Twitter Acquires Social TV Experts Mesagraph and SecondSync
Twitter Acquires Social TV Experts Mesagraph and SecondSync. Twitter wants its social network to be the definitive place for advertisers and broadcasters to promote their shows, and to that end it’s...
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Children are ditching TV in favour of the iPad to watch shows | Daily Mail...
Children are ditching TV in favour of the iPad to watch shows | Daily Mail Online. Six in ten children use a tablet at home – a 50 per cent increase on 2013 Meanwhile, televisions in their rooms have...
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Consommation vidéo multi-écrans et achat programmatique (Servicesmobile /...
Source: http://www.servicesmobiles.fr/changement-leadership-consommation-video-multi-ecrans-achat-programmatique/ Selon une étude Forrester, 70% des annonceurs en Europe pensent que la publicité vidéo...
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58% of respondents reported that they use another device almost every or...
TiVo reports dramatic rise in multitasking when watching TV. New research from Tivo indicates a dramatic increase in multitasking during TV viewing: over half of the 856 survey respondents reported...
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Manchester City digital companion: Live video channels, stats, second scree,...
On en a maintenant l’habitude, Manchester City est un des clubs les plus actifs en terme de dispositifs digitaux. Et leur nouvelle application en témoigne encore une fois. Le club Mancunien est le...
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DUREX EXPLORE: The world’s first synchronised dual screen film (Havas...
Durex is releasing an app that lets users interact with its latest TV ad. Havas Worldwide London created the campaign, which promotes Durex’s first e-commerce website in the UK. The TV spot shows a...
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85% of Olympics Fans are Second-Screeners
Source: 85% of Olympics Fans are Second-Screeners With the Olympics approaching at the end of this week, Wednesday’s Chart takes a look at a major route via which brands and advertisers can reach fans...
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